Avengers: Endgame Co-Director Says Movie Theatres Are Here To Stay
The record-setting Avengers: Endgame released in theatres one year ago this month. It's a very different world today, with theatres closed around the world due to COVID-19. In a new interview with Deadline, co-director Joe Russo reflected on how he believes the movie theatre business will once again thrive, but there will complications in the coming years.
"Theatrical is going to be complicated over the next year or two, but we don't think it's going anywhere. We will always want that communal experience," he said.
Joe Russo said the movie theatre business is facing greater competition from the likes of Netflix and other digital platforms, and this could shake up the traditional movie-going business. The quality of films released on digital platforms instead of in theatres is getting "higher and higher," Russo reflected. The newer, younger audience audience has grown accustomed to watching movies and TV shows at home on smaller screens. "This next generation isn't afraid to watch content on their phones and computers," he said.
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