EA has been outlining its vision for the future of gaming, and the company is gazing skywards, to the cloud , and “transformative technologies” like AI, to build Project Atlas, loosely described as an integrated “engine + services” game development platform. So yes, prepare yourself for a lot of buzzwords, but the broad idea is to build a cloud platform that delivers far more immersive gaming experiences than we have today. In other words, game environments that evolve, so when you come back to the virtual world the next day, things may have changed based on the input of other players, or AI elements, and indeed the real world may have an impact on the virtual one. EA envisions the (Frostbite) game engine and game services (such as online matchmaking and the social side of the experience) all being rolled into one cloud platform, with the game running on an EA server, and folks able to log in and play from any device, anywhere. Ken Moss, Chief Technology Officer at Electronic Arts,